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Stefan Sagmeister

June 27, 2012

*Make sure to catch this incredibly inspiring exhibit by Stefan Sagmeister at the Institute of Contemporary Art in Philadelphia.

“Graphic designer Stefan Sagmeister not only tests the boundary between art and design, he often transgresses it through his imaginative implementation of typography. Filling the Institute of Contemporary Art’s (ICA) entire second-floor galleries and Ramp, and activating the in-between spaces of the museum,The Happy Show offers visitors the experience of walking into the designer’s mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals. “I am usually rather bored with definitions,” Sagmeister says. “Happiness, however, is just such a big subject that it might be worth a try to pin it down.” Centered around the designer’s ten-year exploration of happiness, this exhibition presents typographic investigations of a series of maxims, or rules to live by, originally culled from Sagmeister’s diary, manifested in a variety of imaginative and interactive forms.”        – ICA

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