July 3-9th is Be Nice to Nj Week.

IN case you haven’t marked your calendar, today (tomorrow the 3rd) is the start of national Be Nice to New Jersey Week, according to Lone Star Publications of Humor in San Antonio, Tex.

This outfit, evidently unable to find enough to keep itself occupied in Texas, sponsors the Jersey celebration annually. The event follows (but is apparently not related to) International Twit Award Month, another Lone Star extravaganza.

The stunt began in 1984 when the company’s publisher, Lauren Barnett (”Humor is my business,” she says), concluded that there were more mean-spirited jokes about New Jersey than any other state, even counting Texas. NyTimes.